Don’t manage your Sitelinks like Google!
Recently Google added a new feature to its Webmaster Central, the ability to manage which Sitelinks (if any) are displayed for your website.
If you manage a site which has Sitelinks for certain searches then this is a great addition to an already great webmaster resource.
Apparently though Google doesn’t seem to manage Sitelinks for its own search results very well!
The first Sitelink above ‘Installed’ links to the ‘Congratulations – Google Toolbar is now installed’ webpage. Maybe not a link which somebody searching for the Google Toolbar would find useful?
Also listed is ‘Welcome to Gmail’ a link to Google’s Webmail offering. Surely a user searching for ‘Google Toolbar’ would not be looking for Gmail?
Anyway, learn a lesson from Google. Make sure you manage your Sitelinks for maximum effect!
Popularity: 40% [?]
Darren Atkinson @ October 28, 2007