Pay Per Click (PPC) / Google AdWords

PPC is basically paying a company to ensure your adverts are displayed next to the natural results when somebody users a search engine. Therefore seeing your advert and clicking through to your website.

Every time somebody clicks on one of your adverts your account is charged a small amount which you can set to pre-defined limits per click / per day.

This is the highest form of targeted marketing there has ever been.

Problems with PPC

One of the issues with PPC is that you only have adverts running while you pay for them, as soon as you stop a campaign yours ad's stop showing, unlike traditional marketing where paying for an ad in the Yellow pages will last all year.

However, the biggest problem with PPC is the amount it can cost. If you don't carefully setup and monitor your account, the charges can quickly build up and sometimes become out of hand.

This is one of the main reasons why you should consider asking us to manage your PPC campaign for you.

Why do I need PPC management?

Although it is fairly straight forward to get going with PPC it can soon become a long, time consuming job managing it, especially for a large number of targeted words .

We have experience running PPC campaigns for various companies and have built up techniques that can analyse which terms will give you the most sales, for the lowest amount of expenditure.

We can also produce monthly reports to enable you to effectively manage and plan your businesses ongoing marketing requirements.

Client Testimonials

'AdWords is an integral part of our business model and runs alongside our SEO strategy. We have saved both time and money by letting DarrenAtkinson.co.uk look after this part of our marketing budget.'

K. Kiel - Bathroom Supplies Online Ltd.

Contact Us

To register your interest in PPC management or any other services, visit our Contact page or:

*Although our office is based in Hull, Yorkshire, we are happy to work with with clients throughout the country.